WooCommerce Mailchimp

Welcome to the WooCommerce Mailchimp integration! This plugin allows you to automatically subscribe customers to your Mailchimp email lists during checkout and send valuable order data to build better email campaigns.

What This Plugin Does

The WooCommerce Mailchimp integration automatically:

• Subscribes customers to your Mailchimp list during checkout
• Sends customer information (email, first name, last name) to Mailchimp
• Allows you to customize what data gets sent to Mailchimp
• Supports conditional list subscriptions based on custom logic

Getting Started

Once you have the plugin installed and configured with your Mailchimp API key and list, you can extend its functionality with custom code.

Basic Usage

By default, the plugin sends these Mailchimp fields:

• EMAIL - Customer email address
• FNAME - First name
• LNAME - Last name

Customization Guides

Learn how to extend the plugin’s functionality:

Sending Data to Mailchimp

• Sending Additional Fields to Mailchimp - Add custom checkout fields (like birthday) and send them to Mailchimp merge tags
• Sending WooCommerce Order Information to Mailchimp - Send order data like order total, products purchased, and order date to Mailchimp

Advanced Customization

• Changing the List Based on Custom Logic - Subscribe customers to different Mailchimp lists based on custom conditions
• Changing the List Based on WPML Language - Use different Mailchimp lists for different languages in multilingual stores

Code Integration

All customizations use WordPress action and filter hooks that you can add to your theme’s functions.php file or a custom plugin. The main hook you’ll use is:

add_filter('ss_wc_mailchimp_subscribe_merge_tags', 'your_custom_function', 10, 3);

This allows you to modify the data sent to Mailchimp for each subscriber.